15% of Indigenous communities in Canada STILL don't have clean drinking water. To draw attention to this issue, we worked with Indigenous-owned beauty Brand Cheekbone Beauty to create a lip gloss collection made using contaminated water from 3 Indigenous communities across Canada. (2022)
The 3 "flavours" were each based on a different kind of contamination affecting Indigenous Canadian communities.
E. Coli - Neskantaga First Nation,
Mercury - Grassy Narrows First Nation
Lead - Cowichan Tribes of B.C.
We launched on social for Indigenous history month, sending out our box sets to beauty influencers; posing the question "would you put it to your lips?"
Executive Creative Director: Jeffrey Da Silva
Creative Director: Matt Fraracci
Copywriter: Peter Sreckovic
Art Director(s): Raine Calucag, Sammy Lo
Designer(s): Matthew Beaubien, Priya Mistry