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Hi, I'm Peter
'Pete' is cool too.
I'm an award-winning copywriter based in Toronto.
I've been working in advertising since 2015, agency-side as a creative since 2018.
I'm a big soccer fan. I watch, I play, I yell at the TV like they can hear me...which they obviously can.
I'm big on movies too. When I'm not writing ads, I'm often working on my screenplays. It's nice to contrast writing 15 second ads with a 2-hour feature. (Don't worry I won't talk about them... unless you ask).
Also I'm not just an illustration. I'm real. I promise.
Senior Copywriter - Sid Lee - August 2022 - Present
Copywriter - Sid Lee - June 2019 - August 2022
Junior Copywriter - Grip - May 2018 - June 2019
Production Coordinator - Partners Film - Sept 2015 - August 2017
H&R Block, Maple Leaf Foods, Cheekbone Beauty, KFC, RBC, Belgian Moon, Toronto Raptors, Voila by Sobeys, Aurora Cannabis, Lindt, Fuel
Humber College - Advertising Copywriting - 2017 - 2018
Queen's University - Film / Philosophy - 2011 - 2015
Applied Arts Winner - Cause-related Advertising - Glossed Over (2023)
Applied Arts Winner - Promotional Collateral - Glossed Over(2023)
Applied Arts Winner - Consumer DM/Collateral - Glossed Over(2023)
Applied Arts Winner - Social Media - Blocki-fied (2021)
Cannes Shortlist - Social and Influencer - Taxcraft (2021)
ADC Shortlist - Taxcraft (2021)
ADCC - Bronze: Media Innovation, Single - Taxcraft (2021)
ADCC - Bronze: Social Media - Taxcraft (2021)
Communications Arts - Interactive Annual - Taxcraft (2021)
Applied Arts Winner - Branded Content - Taxcraft (2020)
Communication Arts - Advertising - Extra Crispy (2019)
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